This Privacy Policy explains how The Brokerage ("we", "us", "our") collects, uses, shares and protects personal data in connection with our website and our marketing activities. It also explains the choices available to you and your rights under the data protection laws of the United Arab Emirates (UAE).

1. Who we are

The controller responsible for your personal data is The Brokerage (trading as The BKRG Real Estate), based in Dubai, United Arab Emirates. Registered address: The Brokerage, Dubai, C09, 18th Floor, iRise Tower, Barsha Heights. Contact email: info@thebrokerage.ae.

2. Personal data we collect

We collect and process the following categories of personal data, depending on how you interact with us:

2.1 Data you provide directly

• Contact details such as name, email address, phone number and company.
• Marketing preferences and consent choices.
• Enquiry content and other information you submit through forms, surveys, event registrations or downloads.

2.2 Data collected automatically

• Technical information such as IP address, device identifiers, browser type, operating system, pages viewed, time spent and links clicked.

2.3 Data from third parties

• Lead generation partners, advertising platforms and social networks, where permitted by law and your settings on those services.

We do not intentionally collect sensitive personal data through our marketing website.

3. How we use personal data and our legal bases

We use personal data for the following purposes, in line with UAE data protection regulations and international best practice:

• Provide and operate the website and digital services, including troubleshooting, security and performance. Legal basis: legitimate interests.
• Respond to enquiries and provide information you request. Legal basis: legitimate interests, or steps prior to a contract.
• Send direct marketing communications by email or SMS. Legal basis: consent or soft opt-in where permitted, with opt-out at any time.
• Serve and measure advertising, and understand campaign effectiveness. Legal basis: consent or legitimate interests where permitted.
• Create aggregate reports and insights that do not identify you. Legal basis: legitimate interests.
• Comply with legal obligations, resolve disputes and enforce our terms. Legal basis: compliance with UAE law and legitimate interests.

Where we rely on consent you can withdraw it at any time. Where we rely on legitimate interests you can object, as explained in the Your rights section.

In addition, we may collect information from brokers and clients to arrange call backs. This information is used solely for returning calls and making the contact that has been requested. It will not be used for marketing purposes unless you have explicitly opted in, and will be deleted once the requested contact is completed.

4. Cookies and similar technologies

At present, we only use strictly necessary cookies required for the site to function. We do not use analytics, advertising, or tracking cookies. If this changes, we will update this Policy and provide appropriate cookie controls.

5. Direct marketing

If you consent to receive marketing, or if we use the soft opt-in where permitted, we will use your contact details to send you information about our services, events or content. You can opt out at any time by using the unsubscribe link in our emails or by contacting us. We maintain a suppression list to ensure we honour your opt-out choices.

6. Use of tools and third parties

We do not sell your personal data. However, we may use secure third-party tools to help us operate our website, manage communications, or deliver services. These providers are chosen based on their ability to protect information to a high standard.

7. International transfers

Some of our providers are located outside the UAE. Where a transfer results in personal data leaving the UAE, we will ensure safeguards are in place, such as contractual clauses recognised under UAE law, or an adequacy decision where applicable.

8. Data retention

We keep personal data only for as long as necessary for the purposes set out in this Policy.

• Marketing contact details and engagement records: up to 24 months from the last interaction, unless you withdraw consent earlier.
• Enquiry records: up to 24 months after we resolve your enquiry.
• Website logs and security records: ongoing as needed.
• Contract and transaction records: up to 6 years for tax and accounting purposes.

If you complete a transaction with us, we are required under UAE Anti-Money Laundering (AML) laws to retain your personal and transactional data for a minimum of five (5) years after the business relationship ends or the transaction is completed. This legal obligation overrides shorter retention periods.

9. Your rights

Subject to legal limits under UAE law, you have rights to be informed, access, rectify, erase, restrict, port, or object to processing. You also have the right to withdraw consent at any time where we rely on consent.

10. Security

We use technical and organisational measures designed to protect personal data. No online service can be completely secure. If you believe your interaction with us is no longer secure, contact us immediately.

11. Children

Our website and marketing are intended for adults. We do not knowingly collect personal data from children under 13 years of age.

12. Third party links

Our website may contain links to third parties. We are not responsible for their content or privacy practices.

13. Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will inform you, for example by posting a notice on our website.

14. Contact

To contact us about this Policy, email info@thebrokerage.ae or write to The Brokerage, Dubai, C09, 18th Floor, iRise Tower, Barsha Heights.